About Us Pronto Reach ResearchStudiesChannels Core Categories Research Research 75+ Cities 20+ Specialties Multi Centric Approach through Mobile, Web, F2F Metros, Tier 2 & 3 Cities & beyond Studies Studies Concept Testing Therapy Preference Brand Perception Pricing Studies Communication Testing Brand Campaign Track Brand Recall Market Extension Studies Post-launch Analysis Brand Switching Analysis Pre & Post Launch Analysis Channels HCPs Retailers Distributors Pharmacists Nurses/ Technicians Hospital Admin Core Categories Core Categories Oncology Diabetology Cardiology Respiratory Dermatology Gastroenterology Gynecology Paediatrics Endocrinology Ortho Ophthamology Neurology Nephrology ENT Dentist Perception that Matters Objectives to Extension 01. STRUCTURE Validate Hypothesis Market Structure Pre-Launch- To help set year one sales and trial and repeat goals. New Product Benchmarks 02. ANALYSIS Demographics Age Profiling Attitude Analysis Post- Launch Analysis 03. GROWTH Brand Switching Analysis Non- Buyer Analysis 2-3 Year Trial & Repeat 04. MATURITY Brand Switching Analysis Demographics Rx Drivers Price Elasticity 05. MARKET EXTENSION Brand Switching Analysis Non- Buyer Analysis Price Gap Analysis Hospitals 06. THERAPY Demographics Paying Capacity Switch Analysis Therapy Expansion 07. COMPANY Reps Perception Benchmarking Switch OTX - OTC