Founding Team

Founding Team

Founding Team

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Dr. HARI NATARAJAN

Founder & Managing Director

An alumni of OLPS High School, Hari completed his Bachelor of Chemical Engineering from Mumbai University, was topper of the Batch in MBA – Marketing Management from Bharatiya Vidya Bhavan Institute of Management Science, Kolkata and is equipped with a Doctorate for Excellence in Field of Management from Young Scientists University, USA & Doctor of Letters in Pharma Management from UET, USA.

Hari is a result oriented, customer centric and highly qualified professional with a robust experience of 19+ years in the healthcare sector, and his main area of expertise lies in leading marketing operations, conducting extensive market research, providing innovative solutions, providing consultancy to develop potent Business Strategies, effecting process improvement and driving profitability. Hari started his career with USV Ltd as Brand Executive and moved on as Associate Director- Business Intelligence with AIOCD AWACS in 2012. He has been associated with organizations like Abbott , Panacea Biotec, Tablets India & IQVIA during his career. He loves to interact with students and has been a speaker in multiple Healthcare Conferences. Hari is a passionate reader and his quotes related to pharma industry have also been printed across many leading print media

To name a few of his biggest achievements include building AWACS clientele to 120+ during his tenure, pioneering the first ever Brand Awards in Marketing Excellence in Pharma, AMESA Award for Excellence in Innovation for SNA and Rising Star Award in IQVIA. His other achievements include being ranked topper in MBA-Marketing, securing 1st Prize in Brand Management workshop ‘Real Brands, Real Marketers, Real Solutions’, getting his Doctorates and being invited as a Speaker in various forums including IDMA, Management Colleges and Pharmac South.

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Dr. KARISHMA ATUL SHAH

Founder & Director

Dr. Karishma Shah, Founder & Director, Pronto Consult, was born in Mumbai, done her schooling from Gopi Birla Memorial School, holds a degree in Bachelor of Pharmacy from MET, MBA in Pharmaceutical Management from NMIMS and Doctor of Excellence in the field of "Management from University of Entrepreneurship and Technology – USA”

During her career with AIOCD AWACS, she has been able to gain & handle clients across India with her sheer hard work & passion. She has handled Indian & MNC clients with ease which includes companies like Sun Pharma, Alkem, Abbott, Mankind, Micro Labs, Janssen, Galderma, Blue Cross, Mckinsey & Co, BCG to name a few. Her greatest achievement was to get promoted as DGM – Business Intelligence within a short span of time, achieving continuous targets for 7 Years.

A highly qualified professional with a robust experience in the healthcare sector, Karishma has always functioned as a leader for sustainable growth in every organisation she has worked. She has spearheaded development and demonstrated expertise in Pharmaceutical Marketing, adept at evaluating existing processes and procedures for redundancy and design new processes to match market dynamics, analyze critical customer issues for identifying trends and implement effective strategic plans for minimizing business impact leading to profitabilty.

She was instrumental in launching the AWACS AWARDS in Marketing Excellence, a first in India for the Brand Awards in Pharmaceutical sector. Achieved great success when she worked with IQVIA through SNA & New Offerings. She was also instrumental in bringing several companies after a gap of many years from the competition back into IQVIA fold.