OTC Surveys
July 2020 Customer Survey
July 2020 as we predicted in our June report was lower in terms of Retail pick up by consumers. This month also saw continued patronage towards Immunity Boosters.
In terms of Purchases, we saw Immunity Boosters and Nutraceuticals dominating the sales, however, the interesting point seen is that Chronic Care especially Cardiac brands being picked up.
The reason may be attributed to the fact that Clinic have opened across India and there has been a spike seen in hypertension and lipids.
Statins, ARBs, BBs continue to show a prominent presence in the Bills.
Rosuvastatin, Atorvastatin, Telmisartan, Amlodipine, Cilnidipine is seen as Major molecules in the Bills. There also seems to have an increase in order Molecules like Losartan& Amlodipine.
In terms of Gastro, We saw Omerazole Brands along with Antacids being bought. We also saw spurt of Metronidazole brands being bought by Consumers. SGLT2 Brands in Anti-diabetic continue to be bought in Cities.
People Condition Survey
In Terms of Conditions experienced by People apart from those mentioned in the slide few of them which were seen also included
- Injury at Home
- UTI
- Fungal Infection
- Anxiety
- Dry Eyes
- Headache
- Delay in Period
Consumer & HCP
Trends in the market
Immunity Booster
Searches for Immunity Boosters as a Key Word increased Globally
Major Countries in which the same was searched
- India
- UAE
- Singapore
- New Zealand
- Bangladesh
- Austalia
Immunity Booster
Searches for Immunity Boosters as a Key Word increased in India
Major Cities in which the same was searched
- Secunderabad
- Allahabad
- Ghaziabad
- Patana
- Thana
- Bengaluru
Brand A FM Jingle - Dipstick Study
Pronto Consullt did a dipstick study with 100 Consumers to understand more about teir perception about the jingle on brand A in Mumbai & Thane City on the FM Channel and thier perception.
Below are few of the points, which came about when intracted with them.
- 63% of them have heard the Jingle
- 27% of them could not recollect the same.
- 43% recollected the company name ABC Ltd.
- Brand Name was not been pronounced properly
- 15% mentioned they could not get the brand in their nearby retail shop
- 11% purchased in the last one Week
Few Points that came up were:
- Availability of the Brand was Critical Input given by the Consumers.
- Consumers issue was the Brand was not being heard properly
- 79% of the Consumers have purchased other Vitamin C & Zinc Brands in the Market
A Gynae Brand - Dipstick Study
Pronto Consullt did a dipstick study with 10 Gynae to understand more about their perception about the Brand X and their perception about the concept of supplement during pregnancy. Below are few points, which came about when interacted with them
- All Drs mentioned that prenatal supplement is a crictical aspect, and they prescribe for thier patients
- Brand X was a brand was prescribed by 4 Drs
- 6 Drs were aware of Brand X
Few Points that came up were:
- Availability of the Brand was Critical Input given by the Drs.
- Drs felt that the brand name was very good, but they were not being reminded or did not see aggresive promotion of thus Brand
- Drs wanted to check if there are any references for this combination and felt that company should develop this a big concept with associations.
- Though Plain Folic Acid was been prescribed, Drs wanted to prescribe Brand X
- Competition Brands that were been prescribed were A, B, C
Key Consumer Thoughts
Key Insight October 2020
Major Condition that people experience
